When it comes to keeping pace with eCommerce, change is indeed the only constant. Since the pandemic, buyer behaviour has changed notably across the globe. We’re seeing an increased demand for sustainable yet affordable products, emerging payment options, new tech solutions amongst other trends. If you’re an eCommerce entrepreneur, keeping ahead of the trends opens […]
BigCommerce released its latest ANZ State of Ecommerce Report, so local eCommerce entrepreneurs can get insight into consumer shopping behaviours that help them better meet customer expectations, improve online shopping experiences and stay ahead of competitors. “The beginning of the pandemic pushed shoppers online, and now they’re getting more selective with their spending to prioritize […]
Facebook is a popular platform for advertising for many of our eCommerce clients, especially those with visual products, like skincare or apparel. Using Facebook, retailers can micro-target their audiences, access detailed analytics, and you can create ads that cater to a specific objective, such as traffic or conversion. Like Google, you can remarket to people […]
The first step in an effective eCommerce messaging is easy to say but not always easy to do – sell something worth buying. While this has traditionally been the job of the manufacturer or product designer, it also falls to the eCommerce marketer to do. What makes something worth buying in the first place? To […]
Imagine you’ve got an idea for a product and you’re just starting out. Here’s the thing with developing new products, you’re expected to be wrong a fairly significant number of times. Because of this, you’ll hear people say the rule in product development is speed to market. Launch something as fast as possible, test it […]
Right now, says global researcher Ibisworld, Australia’s annual online perfume and cosmetic market value is valued at $2bn (2021) and is expected to grow by a further 9.6% during 2022. This is no surprise to us, in our experience, this is a popular category that uses 3PL extensively. In this blog post, we’re showcasing strategies […]
Australia Post recently released its Inside Australian Online Shopping eCommerce Update, updated in September 2021. August 2021 was a massive month for eCommerce across Australia, with NSW recording a 41% share of all online purchases during August 2021. Nationally, purchases were 24% higher than August 2020 and on par with Christmas 2020. The ever-increasing demand […]
In response to Australia’s booming online sales, Australia Post has announced an additional $400 million to be invested by mid-2022 in new parcel facilities, fleet and technology. The latest investment brings the total investment committed to over $1 billion over three years, following the recently opened major parcel processing facilities in Brisbane, Sydney, Melbourne and […]
Image credit: Priscilla Du Preez Unsplash Millenials, currently aged between 20 and 36) don’t read direct mail because they’re too busy on their smartphones and tablets? Wrong, if the research is right. QG recently found in its survey that 77% actually pay attention to direct mail that marketers deliver in their letterboxes. Millennials, it finds, […]
Direct Mail, a Melbourne expert in eCommerce fulfilment and logistics, has officially opened the doors to its second warehouse in Epping, Melbourne. The additional 12,000 square metres caters for the surge in demand that Direct Mail has experienced for its popular 3PL and retail fulfilment services – and brings the total storage capacity to 20,000 […]
