Packing and shipping heavy, large or awkward items can be challenging. There is a reason to do it though – good packaging means less damages to your products, fewer returns and happier customers. When it comes to packaging heavy, large or awkward items, there is much to consider, including using stronger more protective packaging than […]
It’s a very common story. New eCommerce business owners start out using the spare bedroom to run their fledgling enterprises. Before long, there are too many orders, too much packaging and product, too many trips to the Post Office, for it to be operationally viable. In fact, in our experience, the more time spent trying […]
We all know about the benefits that Chatbot technology brings to a website. With a chatbot, you can offer 24/7 responsiveness to visitors and the chatbot stats speak for themselves: Chatbots can cut operational costs by up to 30%. 85% of customer interaction will be handled without human agents by 2021. 50% of businesses plan […]
Whether you love it or hate it, TikTok is increasingly hard to ignore. After a record-smashing 2021, the app (and its audiences) are bigger than ever. What started as a Gen Z dance challenge platform, it’s morphed to encompass every kind of content and community. Following the launch of in-app shopping in 2021, it’s become […]
When it comes to keeping pace with eCommerce, change is indeed the only constant. Since the pandemic, buyer behaviour has changed notably across the globe. We’re seeing an increased demand for sustainable yet affordable products, emerging payment options, new tech solutions amongst other trends. If you’re an eCommerce entrepreneur, keeping ahead of the trends opens […]
BigCommerce released its latest ANZ State of Ecommerce Report, so local eCommerce entrepreneurs can get insight into consumer shopping behaviours that help them better meet customer expectations, improve online shopping experiences and stay ahead of competitors. “The beginning of the pandemic pushed shoppers online, and now they’re getting more selective with their spending to prioritize […]
Facebook is a popular platform for advertising for many of our eCommerce clients, especially those with visual products, like skincare or apparel. Using Facebook, retailers can micro-target their audiences, access detailed analytics, and you can create ads that cater to a specific objective, such as traffic or conversion. Like Google, you can remarket to people […]
The first step in an effective eCommerce messaging is easy to say but not always easy to do – sell something worth buying. While this has traditionally been the job of the manufacturer or product designer, it also falls to the eCommerce marketer to do. What makes something worth buying in the first place? To […]
Imagine you’ve got an idea for a product and you’re just starting out. Here’s the thing with developing new products, you’re expected to be wrong a fairly significant number of times. Because of this, you’ll hear people say the rule in product development is speed to market. Launch something as fast as possible, test it […]
Right now, says global researcher Ibisworld, Australia’s annual online perfume and cosmetic market value is valued at $2bn (2021) and is expected to grow by a further 9.6% during 2022. This is no surprise to us, in our experience, this is a popular category that uses 3PL extensively. In this blog post, we’re showcasing strategies […]
